Noah and the Whale formed in 2006 and released there first major hit 'peaceful, the world lays me down' in august 2008.This then lead to another single '5 years time' which is considered to be the most popular song in summer 2008the band consists of four band members and an optional woman which she can be heard on most of there music. Summer seems to be the theme of there music in which both albums have been released in this season , this suggests they are quite a colourful band which matches their genre of indie folk music. The front cover also shows all four band members surrounded by nature. The camera shots has a short range focuss primarily on the plants and camera leaving the three band members out of focuss suggesting the man with the camera is the lead singer and the more dominating person within the music. the other three band members are starring into the sky which begins to represent the theme of nature and being insignicant compared to it. the mise en scene of the cd cover has good detail of lighting because it is outside, the clothing consists of colourful shirts, which are often been seen wearing on tours. the background consists of a blue sky which is useful in representing there music but also allows the title of the band to be seen clearly. The front cover also consists of a stickered label highlighting critical quotes showing the rating given by media outlets. this included a 4 star from 'Q' 'magical', 4 star from 'Mojo' 'breathtakingly ambitious' and a quote from 'The Observer' 'a beautiful album'. This use of critical quotes helps to clarify to the customer whether the music is socialy good.
The back of the album cover lists the songs at the top of the cover in a dark font making it visable to see in front of the blue sky. this time the mebers of the band have there backs to the camera ,with them facing the lake and forests,again highlighting there close relationship with nature.
The booklet within the CD acts as the CD cover through the clear plastic casing which is a main convention within CD design.. Within the booklet consists of images of the band, both working on the music indoors and outside. However the way the images are position within the booklet is unique. The introduction is of a shot outside, the middle pages are inside a dark music studio, and the last pages are again outside. this represents the bands feelings towards nature in a positive way compared with being indoors. The indoor shots also appear to be in a black and white ,again suggesting the band would rather be around nature.
