This is the first mock up poster, created on COREL DRAW. I created a coloured background and then blended the two colours, black and white. creating a unique design. i then created two banners, over lapping each other, with one slightly larger. The black allowed a fantastic contrast with the white font lettering. the font i chosen because it given the theme of history, as this lettering is widely known for it's use in 1920's society. This linked well with the colours of black and white, often relating to olden times.The black and white however can also reflect a darker side to his music and his theme of pessimistic lyrics and also the artists name"brad sucks".The "brad sucks" title i created by copy and slightly moving the lettering to the left. Thereby creating a 3D perspective. The robot characters in this design relate well to both the music video and the digipak and were created to represent the emotionless and faceless persona, of a certain type of person.

The tools used within the creation of the poster include the "Rectangle tool" for the basic shapes, the "Text tool",and also the "Fountain fill" tool for the background blending. What we found difficult to decide on was the colours, we felt that there needed to be a sense of continuation with other design including the digipak.

Brad Sucks target audience

Brad Suck's is a indie artist creating a variety of music that ranges through both genders and many ages, possibly making his music mainly mainstream , however the lack of attention that people pay to his music make him a niche artist reducing the audience size. His music mainly aims at males between 16 and 30. A male target audience due to his male dominated lyrics relating to the male population. The CD design we want to stay true to Brad Suck's theme of individuality.

As a way test the target audience we could do a number of things. The main task is to show some products to see if the the audience like them and why. This feedback will allow use to correct anything and possible change certain aspects of the posters. This can include changing colours , or designs.

The product we will show will be the poster in a public area of our school. This will create maximum coverage and advertising allowing feedback from the audience.

Corel Draw Designs

These Corel Draw designs are some of the more simple, easy designs that can be created on the software. These are unusual yet elegant, and would make perfect design backgrounds or ideas. the use of colours combines well with the overlapping designs. on the oval design i introduced a shadow effect and a reflective design effect to represent a three dimension perspective. i used the interactive distortion tool, the blend tool, the transparency tool and the drop shadow tool.

COREL DRAW SIMPLE DESIGNS

Corel draw

For the production of the CD cover i began to use corel draw. As the only member of the group to use 'Corel Draw' and 'Photopaint' in the past i began to brainstorm ideas. Firstly i began to create the base. using research from other CD i achieved the measurements then i began to create the base the measurements were different for each side. the back design was much larger because it included included the two spines. These spines were 0.6cm each which thereby increased the base by 1.2cm . However the material we were using was regular printer paper and would be less durable compared to usual CD cover materials. We began to import the two images onto the coral draw software. I sized them up in relation to the base then began to do the same to the back. the sides were then coloured white. We then chosen a font and agreed where on the CD cover it will be placed.we then printed the design and fitted it into the CD case.

Corel draw is an easy to use design software, it wasn't long before the entire group began to use the software and created there own designs(below).

CD Design

These are the final four ideas that we are using, we decided to use the box head theme, as it is a major prop used in the music video, it also adds representation, relating mainly to emotions but most of all to average life and possibly depression linking to the name 'Brad Sucks' suggesting a low self esteem and a pessimistic lifestyle, which he uses in his music.

The colours used within the CD design are more optimistic than planned , we felt it was important to introduce colour to our design, to make it more vi sable and recognisably. it was also divided into neither patterns or shaped thereby decreasing empty plain areas of the design.

the designs were created on 'corel draw', a simple ,professional design software which is easily accessible to most students and i have the software on my home computer, increasing my knowledge on the software. However there were problems uploading the design , this was mainly due to the format settings, and required passing the designs through numerous software including 'corel photoshop'.

Thumbnail ideas

these are some of the initial ideas we comprised of as both group and individual effort. these ranged from line up themes to box head ideas. these make the ideas unique in our search for the perfect cd cover